It’s all about upgrading your words, whether you need to condense your magical self into a few paragraphs for a media bio, wave a wand over your brand message, or bring your book to life in a way you never even imagined was possible. Your message, your story, your voice is meant to be heard. Let’s amplify your influence through words that carry energy, depth, and truth.

Hold on to your unicorn because this is where the magic happens.

Upgrade Your Words, Expand Your Influence.

Book Development & Story Coaching

Your book, your voice—elevated.
Your story matters, but writing a book can feel, well, overwhelming, and even a little chaotic.

Those long nights you poured your heart into the creation.

Those long days you forgot to dress.

The crumbs on your keyboard.

The endless hours you sat there, unable to write a damn thing.

You’re not handing that baby over to just anyone. And nor should you.

This is about bringing your book to life in a way you never even imagined was possible. Because the editing process should be just as inspired, loved, and obsessive as the writing process was.

For me, it absolutely is. Whether you need high-level guidance from idea to first draft, editorial support, or piecing together the scrappy masterpiece in your notes, I’ve got you. We’ll refine, restructure, and upgrade your manuscript to its highest expression in a way that feels aligned and powerful, with writing that's so intuitive the words speak to the hearts and minds of those you serve.

🔹 Best for: Visionary entrepreneurs and creatives ready to write a book that expands their impact.
🔹 How it works: Custom book coaching, editing, or full development support.
🔹 Investment: Pricing is bespoke, just like your book—let’s talk about your story.

UPGRading Words and brands

Your words—sprinkled in fairy dust. Clear, compelling, aligned AF.
The new paradigm of soul-led business starts with energetic alignment, and the energy of your words matters. A lot.

If you know exactly what you want to say, but writing it down just doesn't seem to articulate the passion, expertise & brilliance you bring to the table, you’re in luck. The basics are written down (or transcribed from your brilliant voice notes) of your powerful book blurb, program, opt-in, or brand story, or whatever lusciousness you're creating, but you just know it can be better. 

There's a science to writing that's clear, concise & purposeful. And articulating it in a way that inspires aligned action.

Tweaking your words is my superpower!. I upgrade your words so they resonate with clarity and impact—without losing your unique voice.

🔹 Best for: Creators, writers, and entrepreneurs who want their words polished to brilliance.
🔹 How it works: Custom editing, structural refinement, and energetic upgrades.
🔹 Investment: Pricing is per project

Media Bio

This is the one thing you’ll need ready to go when someone suddenly asks you to send over your bio. The other option is muttering “Oh f*ck!” under your breath & curling up in the fetal position with a bottle of gin.

Writing about yourself is one of the most difficult things to do, especially if you don’t want to cringe at the thought of someone else actually reading it!

Creating a snapshot that positions you as the expert, increases your cash flow, and condenses your magical self into a few paragraphs takes serious skill! We want your sass, the juiciness of what you're all about, not a boring AF predictable list of accolades that sell you short.

Whether it’s for a book, you're guesting on a podcast or blog, being introduced on stage or anywhere else you're showing up, you’ll get an unapologetic, irresistibly compelling Bio that showcases exactly who you are and what you stand for, and why you’re the only choice.

Enter The Word Magic Portal

Where words become spells, stories create legacies, and your voice holds power.

If you’re ready to upgrade your words in every area of your life, this is my playground!

Whether it’s your messaging, refining your writing, mastering or the energetics of storytelling, or the spellcasting that unconsciously creates your reality, the linguistic sorcery inside Word Magic Portal will guide you every step of the way.

New programs and masterclasses, and surprise bonuses are added regularly, and there’s a growing community obsessed with the energetics of their words.

Love Notes

  • Client Lyndsay Lee shares how Sally’s ethical copywriting guidance transformed their brand voice.

    This woman is a gift!

    Sally’s ability to tell a story and usher someone into a state of connectedness is powerful yet seems incredibly natural. She's able to listen - to your words, desires & energy, & I believe that's what makes her content & feedback SO powerful.

    SJ brilliantly conveys exactly what's needed with her words & I highly recommend her unique style & approach to anyone desiring to deepen the strength of their personal & professional message.

    - Lyndsay Lee

  • Testimonial from author Lucy Whyte about Sally refining her manuscript and elevate her storytelling.

    I have had the absolute pleasure of working with Sally on a number of occasions now.

    SJ created a magical bio for a published book (now an International Best Seller!) that I had co-authored in. Prior to that, was sales page copy for an online course that I was launching.

    On both occasions I didn't know where to start, but Sally had some great prompting questions that allowed me to explore the feel and results that I was desiring to achieve and thankfully eliminated all of my overwhelm!

    I LOVED it all and so did everyone who read it..."captures you and all that you are/offer perfectly Lucy!" ...you can't get better than that!

    - Lucy Whyte

  • Book editing client Jessie Moss shares how Sally helped refine her book’s message

    Highly recommend!

    I wholeheartedly LOVED my entire experience when working with Sally editing my book. Her professionalism, encouragement, and guidance from the heart was so valuable to me.

    I feel SallyJane went above and beyond to understand and honour my process. I had a very pleasant and blessed experience. Thank you so much beautiful one.

    - Jessie Moss

  • Bio and About Page client Tessa Heney shares her experience of Sally's storytelling and bio skills

    I was in awe when I read my bio!

    Sally is so kind & approachable! With her professionalism and care she worked her magic turning my writing into words with so much more meaning and depth.

    Writing about yourself is so hard, but Sally tuned my personal journey into something I’m proud to share. So grateful for her magic, I highly recommend her to anyone needing some help with their words

    - Tessa Heney

  • Author Kristie Anne Mah shares how Sally Jane Friday helped them refine their manuscript and elevate their storytelling.

    Look no further if you are in the market for any editing services!

    Sally is an incredibly talented literary wizard who helped me bring my first published book, "The Day the Cancer Quit," from unpolished to highly refined. I would recommend her editing skills as a 10/10.

    I also had the opportunity to work with Sally on her Podcast, The Hot Mess Goddess, which was an empowering experience. Sally's talent in making individuals feel comfortable, as well as bring out the absolute best in them, is one that should be shared with the world.

    - Kristie Anne Mah

  • SJ just gets me

    I’ve had great success from working with Sally. She was brilliant at drawing my personal flare out of me, and created my bio in a way that I would never have thought of, but summed me up perfectly. I love her creativity and her attention to the details around me as a business owner my business and my brand. She just gets it so well!

    - Lana Jackson

  • Testimonial from Lisa Dunbar Solas praising Sally Jane Friday's bio writing skills

    Working with Sally has been an extraordinary experience.

    She helped me excavate the layers of my life story and uncover my greatest treasure: my authentic voice. I now have heart-centred copy that speaks candidly to my tribe. I highly recommend Sally to others who need help developing and polishing their narratives so that they can communicate with their tribe at a deeper and more authentic level.

    - Lisa Dunbar Solas

  • Editing client who gained clarity and confidence in their writing through Sally’s coaching.

    Sally is pure Magic!

    Sally edited and transformed my writing into a masterpiece. I highly recommend her work. You won’t find a more intuitive, approachable wordsmith to bring your creations to life.

    - Julie-Ann Donnachie

  • Publisher and author Lynn Denise's testimonial about Sally's intuitive book editing

    Her way with words is remarkable!

    Working with SJ has been an extraordinary experience. The breadth and depth of her expertise and professionalism, combined with her heart and soul, are unparalleled to any other editor I’ve ever worked with.

    SJ’s keen eye for editing is a beautiful thing, however, beyond that, her ability to embody and express any writer’s words as if they were her own is a unique talent! She was always on time and on point.

    - Lynn Denise

  • Holly Loxton shares how Sally writes epic bios and sales copy

    Energetics of words genius!

    Sally’s impeccable words have been an asset to my business. She has helped me create ads that sell without the sleaze, and an EPIC bio that I use to introduce myself for every podcast and speaking event I do!

    She really gets to the heart of who I am and what I do, and conveys exactly the message I want but didn’t know how to say.

    Thank you for you talent and passion, it’s helped me reach so many more people!

    - Holly Loxton

  • Galactic Alchemist Aveni shares how Sally brings her cosmic wisdom into tangible words and stories, and is helping her write a book.

    Word Magic!

    OMG Sally has helped bring all my galactic wisdom into words that actually make sense to others, and still feel totally me. I don’t know how she does it, but she gets the energy behind the words at the deepest level.

    She manages to write in a way that keeps my magic yet help me get my message out to the women I’m here to serve. And now we’re bringing my book to life, I’d be lost without her!

    - Aveni Cherie

1:1 BRAND Story Discovery Intensive

This is like delving into your inner bio. Especially if you struggle to communicate your unique brand message to yourself let alone your potential clients.

The 1:1 Story Discovery Intensive is designed to help multi-passionate coaches, healers & creatives

  • gain clarity on your unique brand message

  • own your voice

  • authentically express yourself

It’s the foundation to embodying your special kind of magic, and then crafting a magnetic brand that deeply connects with your audience.

We can even bring in your Gene Keys to fully align your genetic blueprint with your message and story.

Ready to Discover Your Story?
Book a 20min no strings chat with Sally Jane

Chocolate scribe

If you’re looking for my much loved Cacao & Gene Keys Journeys, you’ll find those HERE

*Every purchase helps support these communities and contributes to the wellbeing of the indigenous Mayan people. To thank you, use code SJF for 10% off

Meet Sally Jane

sally-fr%3AUsers%3Asallyfriday%3ADownloads%3Arebel+hearts+co%3Asally-friday-Dec2018-5452.jpgiday-Dec2018-5452.jpg

A flash of inspiration. A niggling you just can't shake, until it becomes so loud you can't hear anything else. Goosebumps. Downloads. You just know this is what you're here to do.

It took a while, but this is how I now live every moment. I no longer question my unique combination of Gene Keys that beckoned me to follow the wondrous, brush-covered paths I was so sure were my soul’s purpose.

Being a Journo gave me the skills to interview and uncover a story. A Copywriter, the skills to sell it. Mentoring from a Neuroscientist, the skills to use my obsession with the brain, emotions, and universal laws to blend it all with the energetic power of words too.

I now consciously collaborate with heart-centered women, upgrading the enengetics of their words whether it’s on a sales page or in a book. As a best-selling author of my own personal journey & editor of multiple best-selling books, I’ve helped both new and experienced writers through the resistance, healing, & creative direction to share words they’re truly proud of.

Whatever you’re writing, I’m here to help you tell the best fucking version imaginable.

If you’re a woman igniting your own inner revolution (because you know that creates change way bigger than yourself) then let’s connect… nothing inspires me more than co-creating with such epic disruptors of the norm.