Turn what you know into the book you’re known for.
You already have the expertise, experience and ideas.
Let’s shape them into a compelling book that sounds unmistakably like you.
Your story matters.
How you tell it matters even more.
I’m Sally Jane Friday. Recovering journalist, editor, author mentor and publisher.
You already know this matters.
Maybe it’s a personal story you know could help someone. Years of experience you want to share. Or three different ideas you’d happily write, if you could just decide where to begin.
I avoided my own story for decades. When I finally faced it, wrote it, published it (and handed a copy to my mother), it was wildly liberating.
Now I get to help other women find the book in everything they’ve lived and learnt, and write something they know will make a difference to someone else.
Discover your writer archetype
You have your own rhythm. And until you understand how you create best, you can find yourself forcing your ideas into writing processes that were never designed for you.
Take the free Writer Archetype Quiz to explore how you naturally write, where you get stuck and what could help you move forward.
Write Your Book
Turn the ideas, experience and 17 chaotic notebooks into something you’re proud to put your name on.
A simple, step-by-step process with support for your writer archetype.
Bespoke Author Mentorship
For the woman whose book is also a movement, and who wants someone beside her for the decisions along the way.
The highest level of personalised support for your vision, your process and the impact you want your book to have.
Refine Your Book
Strengthen the structure, clarity and impact of what you’ve written without editing the soul (or your voice) from it.
For a first draft, a half-finished manuscript or a book you’ve taken as far as you can on your own.
Some books refuse to stay unwritten.
You don’t have to work out every step on your own. From finding the shape of your book to refining the manuscript, we’ll work with your voice, your ideas and the way you naturally create.
The Influential Author Journey gives you a simple, step-by-step process with guidance shaped around your writer archetype. Personal mentoring and editing offer closer support for your book.
Need to get clear on the book you want to write first? Join me for Unwritten: Meet Your Book, a live 90-minute workshop on 2 or 3 December.
Sally's ability to tell a story and usher someone into a state of connectedness is powerful, yet seems incredibly natural.
She’s able to listen; to your words, desires, and energy and I believe that’s what makes her content and feedback SO powerful.
She brilliantly conveys exactly what’s needed with her words and I highly recommend her unique style and approach to anyone desiring to deepen the strength of their personal and professional message…
This woman is a gift!
- Lyndsay Lee, Life On Purpose
the Hot Mess Goddess Podcast
Unfiltered conversations to reclaim the words that caged us… without pretending to be healed, polished, or pedestalled.
What authors say about working with me
“Working with Sally Jane Friday was such a gift. I came to Sally with a collection of underdeveloped stories and ideas and she helped me shape them into a book that finally felt whole.”
“She has an incredible editorial eye, but what I appreciated just as much was the love, care and genuine support she brought to the whole process. I always felt that she really understood what I was trying to create and helped me make it the very best it could be.”
Lisa Podosin
Author of One With Horses
“Sally was amazing to work with. She really understood my concept and helped bring my book together with a clear, natural flow while still keeping it true to my voice. I’m so grateful for her work, guidance and support throughout the process. Highly recommend!”
Chris Mahoney
Author of Reset
“Being a first-time author, I had no idea what was involved in bringing my book to life… but Sally certainly did! From the moment my heart said ‘yes’ to working with her… the magic began.”
“Her extraordinary insight and intuition helped me to see parts of my story I couldn’t. She clearly saw and shared my vision, then wholeheartedly ran with it all the way to the finish line.”
Kristen Louise
“I can’t even begin to describe the feeling of the moment I got to hold my actual book in my hands for the first time. I think the smile on my face says it all.”
“Thank you SJ this moment would not have been possible without you and your beautiful and aligned guidance. I feel so privileged to have you walk with me through this process. You truly are an angel”
Jo Gaddes
Author of Balancing on Water
“I have had Sally be my editing genius twice now on two books.. I completely trust her with my work! I wouldn’t go to anyone else.”
Kasey Griffith
